How to Use Snapchat as a Recruitment Tool

How to Use Snapchat as a Recruitment Tool

 

Snapchat is a photo & video messaging software that is rising in popularity all the time. The company worth 16 billion dollars is not a joke anymore and top Snapchat celebrities are pulling over 100k a year in income by advertising specific brands. How can it be used in recruitment and why should you?

 

 

Target audience

 

First of all you have to know who your target audience is, which is a key part of any marketing activity. The majority of Snapchatters are women; they’re mostly individuals with private profiles, but there are also some marketers in the mix. It is changing all the time, however, so it all depends on what kind of content you can produce, and who you want to target.

 

 

Content for Snapchat

 

Content is what makes or breaks Snapchat. What you show and the tone you use are crucial. Especially when you are showcasing your company culture you need to show what the average day at work is like, and that people can have fun in the company. Besides organizational culture you need to show thought leadership and/or knowledge about the industry you work in. A few funny videos just won’t do it when competition gets tougher.

 

 

Who Should Do it?

 

In a company the account would traditionally be handled by the marketing team/person, but to really showcase your company and give it transparency my advice is to give it to people in turns; first, of course, briefing them on what is expected and what you shouldn’t do. You can read some things you shouldn’t do from blog post on How to Destroy Your Employer Brand.

 

 

Why Snapchat?

 

You might still be questioning the purpose of Snapchat and what the benefit is for you. In Finland, for example, video is the most consumed form of media, be it with young people or adults. When recording videos on Snapchat, you can kill two birds with one stone by also uploading the video to your website.

 

Written by Ville, @villvuorHow to Use Snapchat as a Recruitment Tool

 

Snapchat is a photo & video messaging software that is rising in popularity all the time. The company worth 16 billion dollars is not a joke anymore and top Snapchat celebrities are pulling over 100k a year in income by advertising specific brands. How can it be used in recruitment and why should you?

 

 

Target audience

 

First of all you have to know who your target audience is, which is a key part of any marketing activity. The majority of Snapchatters are women; they’re mostly individuals with private profiles, but there are also some marketers in the mix. It is changing all the time, however, so it all depends on what kind of content you can produce, and who you want to target.

 

 

Content for Snapchat

 

Content is what makes or breaks Snapchat. What you show and the tone you use are crucial. Especially when you are showcasing your company culture you need to show what the average day at work is like, and that people can have fun in the company. Besides organizational culture you need to show thought leadership and/or knowledge about the industry you work in. A few funny videos just won’t do it when competition gets tougher.

 

 

Who Should Do it?

 

In a company the account would traditionally be handled by the marketing team/person, but to really showcase your company and give it transparency my advice is to give it to people in turns; first, of course, briefing them on what is expected and what you shouldn’t do. You can read some things you shouldn’t do from blog post on How to Destroy Your Employer Brand.

 

 

Why Snapchat?

 

You might still be questioning the purpose of Snapchat and what the benefit is for you. In Finland, for example, video is the most consumed form of media, be it with young people or adults. When recording videos on Snapchat, you can kill two birds with one stone by also uploading the video to your website.

 

Written by Ville, @villvuorHow to Use Snapchat as a Recruitment Tool

 

Snapchat is a photo & video messaging software that is rising in popularity all the time. The company worth 16 billion dollars is not a joke anymore and top Snapchat celebrities are pulling over 100k a year in income by advertising specific brands. How can it be used in recruitment and why should you?

 

 

Target audience

 

First of all you have to know who your target audience is, which is a key part of any marketing activity. The majority of Snapchatters are women; they’re mostly individuals with private profiles, but there are also some marketers in the mix. It is changing all the time, however, so it all depends on what kind of content you can produce, and who you want to target.

 

 

Content for Snapchat

 

Content is what makes or breaks Snapchat. What you show and the tone you use are crucial. Especially when you are showcasing your company culture you need to show what the average day at work is like, and that people can have fun in the company. Besides organizational culture you need to show thought leadership and/or knowledge about the industry you work in. A few funny videos just won’t do it when competition gets tougher.

 

 

Who Should Do it?

 

In a company the account would traditionally be handled by the marketing team/person, but to really showcase your company and give it transparency my advice is to give it to people in turns; first, of course, briefing them on what is expected and what you shouldn’t do. You can read some things you shouldn’t do from blog post on How to Destroy Your Employer Brand.

 

 

Why Snapchat?

 

You might still be questioning the purpose of Snapchat and what the benefit is for you. In Finland, for example, video is the most consumed form of media, be it with young people or adults. When recording videos on Snapchat, you can kill two birds with one stone by also uploading the video to your website.

 

Written by Ville, @villvuor