If you are unfamiliar with the method of inbound marketing I’d like to guide you to another blog post first to get a better understanding of it.

TL;DR – What is Inbound Marketing or Beginners’ Guide: Inbound Marketing Concept. Know general concept of inbound already but not how it can benefit your business? Let us dive into it.

Content is King. Distribution is Queen.

Tweet as Quote. You might have seen this in some format in the past. It is relevant especially these days. There are multiple content formats you can leverage for your  benefit and I suggest using the one that makes sense for your target audience. We are living in the age of constant information bombardment so cutting through the noise can be difficult.

Chosen Your Content Format? Good.

The more the merrier is a good rule for creating content for your website but always remember that it needs to be created with quality in mind. People’s attention is fleeting and bad content will drive them away faster than you can count to three.

How Inbound Marketing Benefits Your Business?

Its main purpose is to bring out the expertise in your company, be it in a format of a blog or a video. How else are you going to bring out your knowledge and what you want to do in this world?

The more you have content the higher amount of visitors you attract to your website. Those visitors you can convert to leads and eventually into customers. Buyer’s go through three stages in their buying journey – awareness, consideration and decision. How you guide them during this journey is a key to your success.

“67% of the buyer’s journey is now done digitally” – SiriusDecisions / Click to Tweet

With the right kind of content you can guide and convert your visitors through the buyer journey. Approaching these people at the right time is crucial as customers have gone through majority of the buyer journey before they want to interact with a sales representative.

“57% of the purchase decision is complete before a customer even calls a supplier.” – CEB / Click to Tweet

With properly planned and executed marketing strategy you can make your content convert more visitors into leads and nurture them to become customers. This is how inbound marketing can benefit your company. Automation is something that will help you deliver this experience for your customers in higher volumes.