Winning the talent war: find out the secret ingredients

In today’s competitive job market, companies are vying to attract the best talent. However, it is essential to remember that job applicants are also assessing the company’s suitability as an employer. As such, candidate experience has become a vital consideration for organisations.


Talent Board recently has conducted research on the topic. The results are based on survey data from over 182,000 candidates across 23 countries and 17 industries, who shared their experiences during the application process. Here are some of the key findings:

Speed matters

The research found that candidates prefer a quick and efficient application process. Applicants who completed the application process in less than an hour were 69% more likely to recommend the company to others. Additionally, candidates who received a job offer within ten days of applying were 43% more likely to accept the job offer.

Communication is crucial

One of the most critical factors in candidate experience is communication. Responding promptly to candidates’ inquiries and keeping them updated throughout the recruitment process is vital. The research found that candidates who were updated weekly on their application status were 4.5 times more likely to recommend the company to others.

Technology is critical

The use of technology is an essential factor in the application process. The research found that 58% of candidates used their mobile devices to apply for jobs. As such, it is essential to ensure that the application process is mobile-friendly and accessible to all candidates.

Employer branding matters

Candidates consider employer branding when deciding where to apply for a job. The research found that 80% of candidates research a company before applying for a job. Additionally, candidates who perceived a company’s employer brand positively were 38% more likely to accept a job offer.

Feedback is valued

Candidates appreciate feedback, even when they are unsuccessful in their job application. The research found that candidates who received feedback from the company were 62% more likely to recommend the company to others.


In conclusion, candidate experience during the application process is crucial for companies that want to attract top talent. The research shows that a quick and efficient application process, regular communication, the use of technology, positive employer branding, and providing feedback are essential factors in creating a positive candidate experience. Companies that focus on improving candidate experience are more likely to attract and retain top talent, which can help them achieve their business objectives in the long run.